Succesful Tips for Home Selling
Published by Bob Wert February 24th, 2007 in Advice.
As a homeowner, you can play an important part in the timely sale of your property. When you take the following steps, you’ll help your RE/MAX Sales Associate sell your home faster, at the best possible price. The easiest and most reliable way to improve the appeal of your home is to enlist a quality home service professional. The right professional can help you get everything in order - from repainting the kitchen to providing a thorough cleaning - so you can stay focused on more important things.
1. Make the Most of that First Impression
A well-manicured lawn, neatly trimmed shrubs and a clutter-free porch welcome prospects. So does a freshly painted ( or at least freshly scrubbed ) front door. If it’s autumn, rake the leaves. If it’s winter, shovel the walkways. The fewer obstacles between prospects and the true appeal of your home, the better.
2. Invest a Few Hours for Future Dividends
Here’s your chance to clean up in real estate. Clean up the living room, the bathroom, the kitchen. If your woodwork is scuffed or the paint is fading, consider some minor redecoration. Fresh wallpaper adds charm and value to your property. If you’re worried about time, hire professional cleaners or painters to get your house ready. Remember, prospects would rather see how great your home really looks than hear how great it could look “with a little work.”
3. Check Faucets and Bulbs
Dripping water rattles the nerves, discolors sinks, and suggests faulty or worn-out plumbing. Burned out bulbs or faulty wiring leave prospects in the dark. Don’t let little problems detract from what’s right with your home.
4. Don’t Shut Out a Sale
If cabinets or closet doors stick in your home, you can be sure they will also stick in a prospect’s mind. Don’t try to explain away sticky situations when you can easily plane them away. A little effort on your part can smooth the way toward a closing.
5. Think Safety
Homeowners learn to live with all kinds of self-set booby traps: roller skates on the stairs, festooned extension cords, slippery throw rugs and low hanging overhead lights. Make your residence as non-perilous as possible for uninitiated visitors.
6. Make Room for Space
Remember, potential buyers are looking for more than just comfortable living space. They’re looking for storage space, too. Make sure your attic and basement are clean and free of unnecessary items.
7. Consider Your Closets
The better organized a closet, the larger it appears. Nows the time to box up those unwanted clothes and donate them to charity.
8. Make Your Bathroom Sparkle
Bathrooms sell homes, so let them shine. Check and repair damaged or unsightly caulking in the tubs and showers. For added allure, display your best towels, mats, and shower curtains.
9. Create Dream Bedrooms
Wake up prospects to the cozy comforts of your bedrooms. For a spacious look, get rid of excess furniture. Colorful bedspreads and fresh curtains are a must.
10. Open up in the Daytime
Let the sun shine in! Pull back your curtains and drapes so prospects can see how bright and cheery your home is.
11. Lighten up at Night
Turn on the excitement by turning on all your lights - both inside and outside - when showing your home in the evening. Lights add color and warmth, and make prospects feel welcome.
12. Avoid Crowd Scenes
Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving your house the attention it deserves, they’re likely to hurry through. Keep the company present to a minimum.
13. Watch Your Pets
Dogs and cats are great companions, but not when you’re showing your home. Pets have a talent for getting underfoot. So do everybody a favor: Keep Kitty and Spot outside, or at least out of the way.
14. Think Volume
Rock-and-roll will never die. But it might kill a real estate transaction. When it’s time to show your home, it’s time to turn down the stereo or TV.
15. Relax
Be friendly, but don’t try to force conversation. Prospects want to view your home with a minimum of distraction.
16. Don’t Apologize
No matter how humble your abode, never apologize for its shortcomings. If a prospect volunteers a derogatory comment about your home’s appearance, let your experienced RE/MAX Associate handle the situation.
17. Keep a Low Profile
Nobody knows your home as well as you do. But RE/MAX Sales Associates know buyers - what they need and what they want. Your RE/MAX Associate will have an easier time articulating the virtues of your home if you stay in the background.
18. Don’t Turn Your Home into a Second-Hand Store
When prospects come to view your home, don’t distract them with offers to sell those furnishings you no longer need. You may lose the biggest sale of all.
19. Defer to Experience - It’s the Experience®
When prospects want to talk price, terms, or other real estate matters, let them speak to an expert - your RE/MAX Sales Associate.
20. Help Your Agent
Your RE/MAX Associate will have an easier time selling your home if showings are scheduled through his or her office. You’ll appreciate the results!

I have a quick question about home selling and pricing. What do you do when your home is listed properly (at a fair price for the square footage above ground) and other homes in your immediate neighborhood are listed at a significantly lower price but are actually 500 to 600 sq ft. smaller (they are showing larger square footage by combining below ground sq ft).
Is it legal/ethical to have a realtor list your home at a larger total square footage because you have your basement finished? Or, should the basement square footage be considered in the square footage total at all when calculating your price?
Do you the owner of the larger (actually properly listed home) lower your price to match the smaller homes? And, how would you compete in a tight market with a situation like this one?
Thanks for your response in advance.
Hi,
Thanks for the question about home selling, pricing and square feet calculations.
Typically when we do a Comparable Market Analysis (CMA), we try to evaluate market value mostly on square foot. We take comparable homes and try to get an estimate dollar per square foot of living space. But there are obviously many other variables that could effect market value one way or another.
For calculation purposes, we attempt to base total square foot that is “heated and or cooled.” In other words, if there is conditioned air and improvements to the area, we would usually consider it with the square feet calculations.
Many areas in the country will put square feet “above level” and also list square feet “below level” on the MLS information sheets; again only if it is heated and cooled. “Unfinished square feet is not calculated.
To answer your question about finished basements, then the answer could be yes based on the above mentioned.
The difficulty arises when a home for sale in a neighborhood, even if superior in some ways, is competing with homes in the area that appear relatively similar. We would call properties that are superior “over-improved” for the area.
Obviously, people will look to get the most house for their money in any area they are looking to purchase.
One option, from a marketing stand point, may be to “highlight” the superior features and differences from the other homes for sale in the neighborhood. You can ask your Realtor to indicate such differences on the MLS information sheets or advertising. For example, ‘granite counters, hardwood floors throughout, marble tile, etc., etc.. Making your property stand out among the competitors would be necessary and recommended in such instances.
Perhaps you should first try the highlighting any superior features first. If that fails, lowering your price to “compete” with the comparables in your neighborhood might be recommended. I hope this helps. Please let me know if you have any other questions or if I can assist you with your real estate needs.