Getting your House, not your Home Ready to Sell – Disconnect Your Emotions

When real estate agents work with buyers frequently you will hear them talk about purchasing a “home.” But on the other hand when working with sellers, agents frequently refer to it as a “house.” The reason for this is because real estate decisions are usually emotional, so when selling, it is best to remove the emotional connection to allow seller’s to disengage from their property.

So then, a seller can think of their house as a marketable product, property, or real estate. Set up the house so others can see it as their potential home, not yours. By depersonalizing, you can better prepare the house for sale so potential buyers can envision themselves and their own families living there.

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