Real Estate agents do not alway tell you?

keysOpen houses are actually for the broker’s benefit
When hiring most real estate brokers to sell your home, one of the first things they might suggest to you is doing an open house under the premise that potential buyers can look at your property on a weekend. While open houses are highly promoted as a way to find buyers, National Realtors surveys say otherwise. They found the success of open house find a meager 2% of buyers. Having open house is important, but mostly for the broker. Open houses give them list of prospective clients that might not even be interested in buying your home. Open houses allow just anyone to walk in: many are looking to see how much they can get for their own homes; others are simply looking at what might be out there. In other words, they are mostly using your home as a staging ground to find clients to buy other homes using their services.

No offers on your home – There might have been
Legally brokers are required to inform you about any offer. Many may not. It could be for a variety of reasons one being the offer is insultingly low, but also very likely is it might be too low for them. They may want to hold out for a larger commission. Also likely is, and this happens often in our area, there is another agent (co-broker) wanting to bring in a prospective client and your agent is waiting for one of his own clients to make an offer with obvious reasons why. But don’t fret, there are us agents who will present all offers and actually encourage co-broker participation for our client’s best interest.

Fees are typically negotiable
Brokers sometime sound like their commission fees are set, but that is very rare indeed. By law Realtor fees must be negotiable. Broker’s fees do vary and people should shop around. But as the old saying goes, “you get what you pay for” is most applicable when working with good agents. Someone who is willing sell and buy with the same Realtor should ask their agent for discount

Be Mindful of who is representing you
You see a great house while you are driving around and immediately call the agent listed on the sale sign. This is how many buyers find a broker. Remember you are dealing with the seller’s agent who is obligated to get the best offer for their client’s homes. In most states, brokers are legally obligated to provide sellers with any information that can help them get the best prices for their homes. If you tell that agent you might be willing to pay more for the home, they will most certainly pass that on to the seller. Have someone work for you! Contact your agent and ask to be represented as a buyer’s broker.

Buyers Brokers should represent you
Agents are supposed to work mainly in the buyer’s best interest, helping them get the best deal on a home. Regrettably, it does not always work that way. Many agents are commission-hungry and will do anything they can to close a sale for a commission. Look for buyer’s agents who are willing to show you any home you might be interested in; as a personality test, gauge their feelings and attitudes towards you when you mention your greater flexibility in price.

Is your Broker full time in Real Estate or are they Part Timers
Inexperienced agents (weekend warriors) love to provide suggestions or ideas to prospective buyers, for the sake of a sale, of which they are unfamiliar with and simply unknowledgeable about. Experienced agents typically recommend or provide buyers contact information to local zoning officials, taxing authorities, attorneys, and accountants who are the professionals most familiar with many important issues buyers must consider. Before you listen to agents great ideas, ask whether they should be instead referring you to the appropriate authorities such as local zoning commissions, etc. Inexperienced agents will stand out when you know what to look and listen for.

Forgoing inspections for Home and Termites could cost you
People selling homes are usually not always forthcoming about issues they have had with their homes. Just because a broker is selling the house, you may figure they should know the house well, but that is always not the case. Selling agents are legally obligated to inform buyers of any known or potential issues that can affect the homes values, but if homeowners don’t disclose, there is no way to be sure.

Home inspections are the best way to find issues that might not be evident to buyers, agents, and even sellers. Make sure you select your own home inspector who represents you, not the interests of the other broker. Or ask your buyer’s agent to provide you a list of trusted or recommended home inspectors. Unfortunately, there are many agents who will recommend inspectors who mostly “rubber stamp” home inspections for easier sales. Most agents are afraid to confront sellers and their agents with a list of corrections before closing; these are agents you should not engage in the first place. Obviously they are only thinking about their commission. Be prepared to walk away from a home if it has too many issues and make sure your agent protects those rights to walk away without lose of earnest money deposit.

Ineffective Realtor Web sites
Over 70% of house hunters look on the Web for homes according to the National Association of Realtors. Sellers might assume that using a broker with just any site can help sell their home. But only a few brokers’ sites are most effective; you should look beyond well designed home page with “bell s and whistles” to figure that out. Just because it has all the fancy pictures, fading symbols, and fireworks, does not an effective site make? Content, usefulness, applicability, and its ability to reach many people around the state, country and in some cases internationally are paramount to selling your home quickly and at the best price. To see where sites rank on search engines, try this: Type in the search bar “homes and land” or “land and homes,” then city or county, and then state. See if your agent is in the top 30 or 40 on major search engines such as Google, Yahoo, etc. Aside from checking up on a site’s prominently placed listings, prospective sellers should also make sure that a site is easy to navigate. One of the big things a broker should have on his site is community information such as schools, recreation facilities, commuting options, maps that attract people who are thinking of moving to the area.

Newspaper print and home magazine advertisments
Home magazine and newspaper print magazines do not typically sell homes, they serve the same pupose of attracting prospective clients as the broker as open house do. Print advertisement in magazines are meant mostly to impress sellers who are elated to see their homes in color print. Most agents won;t tell you, but they know their advertising instead brings in mostly prospective buyers for other homes. And why not, they get to use your home to find other prospective clients.

The best selling agents that promote your property do so through a “complete” marketing campaign which a large part includes the internet, inclusion in various MLS services, but mostly networking. In most cases, it is another agent who brings in buyers to homes through reverse prospecting or personal networking. Print is impressive, but it is not what brings the buyers to homes.

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